Korean Brand Spotlight: Arche

June 22, 2014  By  kpopbreak     No comments

Being a K-Pop idol is not easy, because it imposes many limitations and rules on performers: figure, appearance, talent, ability to pose. Therefore, it is not surprising that idols are often invited to photo shoots of various brands, or performers are interested in the brand and advertise it with their sympathy. Why the k-pop field has so many canons and mandatory rules, you can read by setting a topic and wishes for essayswriters.com.

Arche Korean Brand Leaf PatternDoes the above leaf pattern look familiar? Of course it does. Apparel with these green laurel leaves have been worn by various K-Pop idols in magazine pictorials and music shows. The signature pattern was the label print for Arche for the brand’s Spring/Summer 2014 collection. The collection was inspired by Greece and spotlights two things—sheer lace and the color white. The brand is headed by designer Choon Ho Yoon and has been repeatedly worn by two fan-favorite fashionistas in the K-Pop industry: 4Minute’s Hyun A and T-ARA’s Hyomin. The brand’s latest collection (Fall/Summer 2014 RTW) is the polar opposite of last season’s aesthetic. It’s a combination of navy, black and chunky flower patches, displaying that this newcomer brand is quick to change it’s image fearlessly. Below we have some of the idols and actresses who have worn the recognizable designs.

Arche Spring/Summer 2014 Label Print Swimsuit

Worn By:

Arche Korean Fashion Brand Hyomin Arenna Homme, Lee Yoon Ji, Ok Joo Hyun[T-ARA] Hyomin in Arenna Homme Plus July 2014 Issue
Lee Yoon Ji in InStyle Weddings Korea May 2014 Issue
Ok Joo Hyun in SURE May 2014 Issue

On the Runway

Arche Spring-Summer 2014 Seoul Fashion Show Swimsuit

Arche Spring/Summer 2014 White Gown

Worn By:

Park Shin Hye InStyle Korea June 2014Park Shin Hye in InStyle Korea June 2014 Issue

On the Runway

Arche Spring-Summer 2014 Seoul Fashion Show White Gown

Arche Spring/Summer 2014 Black Gown

Worn By:

4Miniute Hyuna Esquire January 2014, Im Ji Yeon OGUE Korea May 2014[4Minute] Hyun A in Esquire January 2014 Issue
Im Ji Yeon Vogue Korea May 2014 Issue

On the Runway

Arche Spring-Summer 2014 Seoul Fashion Show Black Gown

Arche Spring/Summer 2014 Crop Top and Sheer Skirt

Worn By:

Hyomin Estee Lauder Launch Party, Seohyun Asian Music Awards 2013, Sunmi W Korea June 2014

[T-ARA] Hyomin at the Estee Lauder Launch Party 2014
[Girls' Generation] Seohyun at the 2013 Mnet Asian Music Awards
Sunmi in W Korea June 2014 Issue

On the Runway:

Arche Spring-Summer 2014 Seoul Fashion Show Crop Top Sheer Skirt

Arche Spring/Summer 2014 Greece Top and Short Skirt

Worn By:

Rainbow Woori InStyle February 2014, Girls Generation Tiffany Vogue Girl February 2014[Rainbow] Woori in InStyle February 2014 Issue
[Girls' Generation] Tiffany in Vogue Girl February 2014 Issue

On the Runway:

Arche Spring-Summer 2014 Seoul Fashion Show Greece Top and Short Skirt

Arche Spring/Summer 2014 Label Print Jacket, Short Top and Shorts

Worn By:

Davichi Kang Min Kyung Arche Fall-Winter 2014 Fashion Show[Davichi] Kang Min Kyung at the Arche Fall.Winter Fashion Show Red Carpet

On the Runway

Arche Spring-Summer 2014 Seoul Fashion Leaf-Patterned Jacket, Short Top and Shorts

Arche Spring/Summer 2014 Label Print Dress & Label Print Shorts

Worn By:

4Minute Hyun A Ji Hyun Ceci April 2014 Issue[4Minute] Ji Hyun and Hyun A in Ceci April 2014 Issue

On the Runway:

Arche Spring-Summer 2014 Seoul Fashion Label Print Dress

Arche Spring-Summer 2014 Seoul Fashion Label Print Shorts

Arche Fall/Winter 2014 Flower-Print Black White Dresses

Worn By:

SNSD Jessica and f(x) Krystal - 1st Look Magazine Vol.70 [Girls' Generation] Jessica and [f(x)] Krystal in 1st Look Vol. 70

On the Runway:

Arche Fall-Winter 2014 Seoul Fashion Show Flower Black-white Dresses

(Sources)


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