Korean Brand Spotlight: Arche

Does the above leaf pattern look familiar? Of course it does. Apparel with these green laurel leaves have been worn by various K-Pop idols in magazine pictorials and music shows. The signature pattern was the label print for Arche for the brand’s Spring/Summer 2014 collection. The collection was inspired by Greece and spotlights two things—sheer lace and the color white. The brand is headed by designer Choon Ho Yoon and has been repeatedly worn by two fan-favorite fashionistas in the K-Pop industry: 4Minute’s Hyun A and T-ARA’s Hyomin. The brand’s latest collection (Fall/Summer 2014 RTW) is the polar opposite of last season’s aesthetic. It’s a combination of navy, black and chunky flower patches, displaying that this newcomer brand is quick to change it’s image fearlessly. Below we have some of the idols and actresses who have worn the recognizable designs.

Arche Spring/Summer 2014 Label Print Swimsuit

Worn By:

[T-ARA] Hyomin in Arenna Homme Plus July 2014 Issue
Lee Yoon Ji in InStyle Weddings Korea May 2014 Issue
Ok Joo Hyun in SURE May 2014 Issue

On the Runway

Arche Spring/Summer 2014 White Gown

Worn By:

Park Shin Hye in InStyle Korea June 2014 Issue

On the Runway

Arche Spring/Summer 2014 Black Gown

Worn By:

[4Minute] Hyun A in Esquire January 2014 Issue
Im Ji Yeon Vogue Korea May 2014 Issue

On the Runway

Arche Spring/Summer 2014 Crop Top and Sheer Skirt

Worn By:

[T-ARA] Hyomin at the Estee Lauder Launch Party 2014
[Girls' Generation] Seohyun at the 2013 Mnet Asian Music Awards
Sunmi in W Korea June 2014 Issue

On the Runway:

Arche Spring/Summer 2014 Greece Top and Short Skirt

Worn By:

[Rainbow] Woori in InStyle February 2014 Issue
[Girls' Generation] Tiffany in Vogue Girl February 2014 Issue

On the Runway:

Arche Spring/Summer 2014 Label Print Jacket, Short Top and Shorts

Worn By:

[Davichi] Kang Min Kyung at the Arche Fall.Winter Fashion Show Red Carpet

On the Runway

Arche Spring/Summer 2014 Label Print Dress & Label Print Shorts

Worn By:

[4Minute] Ji Hyun and Hyun A in Ceci April 2014 Issue

On the Runway:

Arche Fall/Winter 2014 Flower-Print Black White Dresses

Worn By:

[Girls' Generation] Jessica and [f(x)] Krystal in 1st Look Vol. 70

On the Runway:

(Sources)